According to Grandview Research, the global natural skin care products market was valued at $6.7 billion in 2021. This segment is expected to expand at a compound annual growth rate (CAGR) of 6.6 percent from 2022 to 2030. The mass segment led the market and accounted for 71.9 percent in 2021. The primary facts driving the market are growing awareness about the adverse effects of chemicals on the skin, such as irritation and dullness.
New Products
The market is seeing the launch of a slew of new products. In June 2021, SO’BiOetic launched its organic beauty product line n the US. L’Oréal Group’s leading dermatological natural skincare brand, La Roche-Posay, introduced a first-of-its-kind stretchable electronic skin patch—My UV Patch. This patch helps monitor ultraviolet (UV) exposure on the skin. Overexposure to UV rays from sunlight is known to increase the chances of skin cancer.
Then certain herbs are used in natural skincare formulations. Some popular herbs and plants in cosmeceutical products include Echinacea, green tea, garlic, Gingko biloba, Aloe vera, and St. John’s wort. Many of these herbs’ skincare properties have been researched, and results reported in leading scientific journals.
Natural skincare anti-aging categories
The main categories of anti-aging natural skincare cosmetic products based on natural ingredients include:
- Vitamin C serums
- Retinol creams
- Antioxidant-rich oils (e.g., argan, avocado)
- Hydrating facial mists
- Collagen boosters (e.g., aloe vera, hyaluronic acid)
- Herbal face masks (e.g., green tea, chamomile)
- Peptide-infused creams
- Essential oil blends (e.g., lavender, frankincense)
- Natural sunscreens
- Exfoliating scrubs made from natural ingredients.
Natural products are gentle and safe for sensitive skin, reducing the risk of irritation and allergic reactions. These natural skincare products are more environmentally sustainable and avoid harmful chemicals and preservatives. They help improve skin hydration and nourishment, promote skin healing and restoration, and have a lower risk of long-term damage to the skin.
Anti-aging natural skin care product
The global natural and organic personal care market is estimated to have reached approximately $22 billion in 2020. It is expected to grow significantly in the coming years due to increasing consumer demand for more natural and sustainable products.
As for market share, it is difficult to determine a specific number as it can vary greatly depending on the product category, the region, and the brand. However, it is safe to say that natural and organic personal care products, including anti-aging cosmeceuticals, make up a growing portion of the overall personal care market and have seen an increase in popularity and market share in recent years.
Generally, natural products are free from adverse side effects. Still, some people may be allergic to natural ingredients like fragrances, essential oils, or botanical extracts. Certain natural ingredients, like retinol or alpha-hydroxy acids, may cause skin irritation, redness, or itching. Some natural ingredients, like citrus extracts, may increase skin sensitivity to UV light.
As with any cosmetic product, natural skincare anti-aging products may not work for everyone or may not provide the results that the individual is looking for. It is important to always patch-test new products before using them on a larger skin area. The natural and organic personal care products market constantly evolves, and new brands emerge. The major natural products cosmetic brands are L’Occitane, Kiehl’s, Aveda, The Body Shop, Burt’s Bees, Origins, Herbivore Botanicals, Natura Bissé, Weleda, and Jurlique.
Emerging trends in natural skincare
Consumers are looking for skincare products made with plant-based ingredients. Some popular products contain aloe vera, chamomile, rosehip, and green tea. The trend is towards clean, minimalist formulations free from harmful chemicals and synthetic fragrances.
Cannabidiol (CBD) is a non-psychoactive compound found in cannabis plants. It is believed to have anti-inflammatory and calming properties. CBD-infused skincare products, too, are becoming popular. Many consumers use these to help manage skin conditions such as acne and eczema.
Skincare brands have now begun to offer customization options that allow consumers to tailor their skincare routine to their specific needs. DIY (Do it yourself) skincare kits allow consumers to mix and match ingredients to create unique formulations. Multi-functional products that offer multiple benefits, such as moisturizing, brightening, and anti-aging properties, are becoming increasingly popular.
The demand for natural skincare and organic personal care products is growing globally. The United States and Canada are among the world’s largest natural and organic personal care product consumers. European countries like the UK, Germany, France, and Italy strongly demand natural and organic personal care products, with a growing emphasis on sustainability and health-conscious lifestyles.
The Asia-Pacific region, including China, Japan, South Korea, and Australia, has recently seen a surge in demand for natural and organic personal care products. It is driven by increasing health and environmental awareness. South American countries like Brazil, Argentina, and Colombia are important markets for natural and organic personal care products. Consumers in these regions highly value natural and sustainable products.